A place to buy, sell, and find inspiration for your event

Understanding the audience

We often hear founders questioning their concept. Will people like the idea? Is this something that’s needed? We try to answer these questions as quickly as possible. Sellebrate is one of the few apps we’ve worked on where the answers became obvious right away. In the first week of the project, surveys were sent out to potential users. The feedback came back overwhelmingly positive. Not only had Deby identified a gap in the market: people were already actively looking for this kind of sustainable marketplace.

We didn’t stop there! We believe user testing is essential throughout the development process. Without it, we’re all guessing at how the app should work, and one wrong guess could be costly later. That’s why Sellebrate’s sprint was focused on designing, iterating, and then course-correcting along the way. The experience had to be natural for our users so they would keep coming back and integrating the app into their daily habits.

Designing a unique experience

Great design is a foundation upon which a business can grow and thrive. The app we designed for Deby was created with the intent of acquiring more users, adapting to demand, and fostering rapport within the marketplace community. That’s why our team is so discerning when creating styles and layouts for an MVP. To us, design isn’t just a fancy thumbnail—design is putting together the building blocks of a new business.

Our team creates styles aligned with the brand using a tool called InVision. We stitch together designs in a flow, as if it were a real, live app. Deby was able to hold the Sellebrate concept in her hands, interact with it, and see which ideas worked and which didn’t. No coding required!

To understand how essential design is to every aspect of an app, consider Sellebrate’s buying process. Since the app is a marketplace, a paramount requirement for the design was user safety. Every customer should feel safe buying, selling, and exchanging items. Iterating on this core belief, we came to the idea of a “virtual handshake.” A buyer is able to scan a QR code on the seller’s phone when they collect the item in person, completing the exchange. It’s an integral feature within the app that creates a great experience for Sellebrate’s customers.