Designing a first class experience

To give the Fortis apps a luxury feel, our design team created custom hand-drawn icons specific to Fortis as well as a comprehensive design system for any of the apps to pull from. We also had to decide how the apps should communicate and interconnect behind the scenes. If one thing changed in the Passengers app, for example, it needed to update the other apps.

At every stage of the decision-making process, we put the user first. We dug deep into the types of people who would be using these products, exploring what their day-to-day was like and how Fortis might seamlessly fit into their lives and routines. Then we designed the apps—their flow, their aesthetic, their function—around the user, ensuring that each step felt natural and consistent. The result? A sleek, smooth app system that delivers a first-class experience to a discerning audience.